Established Location: Geneva, Switzerland

Vacheron Constantin brand history: Vacheron came nearly two centuries a half so far. Since its inception in 1755, it has been recognized as the world’s oldest watch factory. Vacheron initial committed to the continuation and consolidation of watchmaking tradition, the pursuit of more sophisticated technology and design of a more brisk. This is a unique quality and style, perfect performance of each hand only watch in exquisite.

1755: Jean-Marc Vacheron established watch factory.

1819: Franois Constantin joined.

1839: Auguste Leschot mechanical genius invented the first watch manufacture of machine parts, opened a Vacheron mechanical tabulation in the new era.

1955: To celebrate the establishment of Vacheron Constantin 200 anniversary of the introduction of the world’s thinnest mechanical watch movement.

1986: Sheikh Yamani Vacheron acquisition.

1996: Vacheron Constantin joined Richemont Group.

1998: acquisition of the Swiss Jura is located in the valley (Vallée de Joux) specialize in the production and design of the plant movement.

2004: new watchmaking factory put into production.

2005: Vacheron 250 anniversary of the establishment.

Beautiful design, both internal and external U.S.. Precise technique to obtain the quality seal of Geneva, a special certification, in line with the mechanical movement exquisite decorative delicate processing and the highest level requirements. Superb manual skills echoed Vacheron historical proverb: “All best, strive for excellence.” Sophisticated design and engrave ceramic Qualcomm movement, with hand-carved and wave Microhyla, most sophisticated demonstration of traditional skills days.

Classic style:

-Openworked Patrimony Minute Repeater watch hollowing c Q: Using the world’s thinnest movement

Qualcomm engrave-Malte Tourbillon

Model-Patrimony big style

- To pay tribute to the great explorer of the Patrimony Series watch

Luxury noble Vacheron is kingcraft table, attracted numerous top-level pyramid consumers. Swiss watches in the luxury of confidence in the Chinese market, China’s famous old brand “to spend precious stones”, “Shanghai”, “diamonds” are low-priced watches sale. The other shows distinguished, we reduced the decline. Vacheron how noble heritage in China style?

January 18, 2008, the minimum price of not less than 10 million yuan Vacheron Constantin in Beijing Oriental Plaza, the store officially opened new horizons, this is Vacheron Constantin in Beijing to open the second store, but also in China’s first 9, the world’s 17th store. At this point, Vacheron Constantin in the Chinese market has been basically completed the strategic layout. Vacheron stores in China, the number of its global store occupies half of the total number of reflected Vacheron confidence in the Chinese market.

Why so expensive?

History: priceless brand equity

Time to return to the old 1755, so that the center in Geneva, Switzerland to set up workshop, the creation of the world’s first watch factory. In 1819, businessman Francois Constantin joined his brand of genius to make the promotion of the arts Vacheron Constantin became the only one out of Geneva was also the first watch brand, and will gradually be extended to every corner of the world. His famous quote “to do what they want to Wonderland” and “product talk, sales shut up,” Today is still Vacheron upheld by management concepts.

As a luxury brand, the history of composition is its brand value and brand an important part of culture, Vacheron Constantin has always been proud of its long history. In 2005, Vacheron Constantin since sponsored the production of a tabulation of the relevant technical books have been permitted to enter Britain’s political center – Banquet held at Kensington Palace, the company executives boldly and proudly proclaimed: “in 1819, Queen Victoria was born in Kensington Palace, Vacheron Constantin has created a 64 years! “In addition, when Vacheron usher anniversary of their 250 anniversary, it launched an advertising more classic:” in 1776 in the United States signed the declaration of independence a classic moment, Vacheron Constantin has enjoyed 21 years of history. ”

250 years of history of precipitation, it was not surprising Vacheron as the “living historical sites.” This is a long history of stretching the brand Vacheron Constantin is the most valuable brand equity, it does not depend on deliberately to create from, but be absolutely sure to rely on Zhenzhen bit of time to create from precipitation.

Quality: the brand of wisdom handed down

In 1880, Vacheron Constantin officially “Maltese Cross” emblem registered as a company trademark. “Maltese Cross” is a cruciform core parts, can prevent the shock absorber slingshot caused due to irregular rotation of the take place, thereby maintaining their accuracy, so that the modus operandi of a clock movement to improve. Vacheron Constantin as the use of its brand identity, reflecting the concept of product excellence. Today, Vacheron Constantin is the world’s watch industry, technology benchmarking, all by hand to create their exquisite interpretation of brand personality to the perfect. Each Vacheron Constantin’s “watches, works of art” are the watch of condensation energy producers, screws, gears and bridge all parts polished, carved, mosaic and so on must be completed by hand, it is such a willing lonely carefully before casting to create Vacheron perfect quality. Thus, Vacheron never watches say they are “producers” and be more ready to use watches “manufacturers,” the title.

250 Over the years, excellent technology, perfect design and rigorous process is Vacheron Constantin has consistently adhered to the quality of the pursuit. Sophisticated technology, unique and elegant aesthetic design, the use of gold, platinum, diamonds, pink gold and other metals as well as the need to go through 800 ℃ high temperature of 38 times to deal with firing the enamel material carefully crafted, perfectly combined with a cast of Vacheron Constantin magnificent unbeaten with a classic low-key shows perfect balance and calm. Vacheron Global CEO陶睿Reith said that the watches can never be confined to the time machine, but types of display, Vacheron Constantin is that most of the characteristics of display. Vacheron Constantin is the world’s first manual mechanical watches, each of its parts are exposed to a naked, through the transparent case, you can clearly feel the time in a uniform movement mechanically flies. Haute Horlogerie Foundation President Franco Cologni said: “Haute Horlogerie brand is not just a product, it is the embodiment of art. A Vacheron table is an art handed down.”

Culture: the soul of precipitation brand

As the carrier of the time, today’s watches have been completed from time to time to the art of tool change, to become a cultural sense of the product. Select a watch, in fact, is to choose an attitude towards life and values. 250 years, Vacheron Constantin has always been our founder, “to do what they want to Wonderland” is the credo, the succession of excellent technology, perfect design, the fine tradition of rigorous processes operate its products and brands, it can be said Vacheron Constantin brand spirit is constantly pursuit of perfection the art of the humanistic spirit. This spirit is the Vacheron Constantin survive those years of economic recession and the rise of quartz watch crisis momentum with leading the global elite spiritual resonance of universal significance.

Vacheron Constantin has always been to demonstrate the concept of better technology, “Maltese Cross” to convey the spirit of the brand, but also in the brand visual identity system, the establishment of a huge support system for the culture of the spirit of experiential brand communication, which effectively separated emotional demands of consumer groups to occupy the market segment. High-end watches watches consumers will pay more attention to cultural and spiritual reasons, when the spirit and history of the brand, quality, culture, when combined, Vacheron Constantin watches on with other luxury brands form a clear segmentation. Vacheron refused to brand extension, has been dedicated to showcase the history of clocks, watches and clocks to study technical, operating clocks culture, so despite the many luxury watch industry, Vacheron still invincible.

Why can capture the Chinese consumer?

China is a high-end Swiss watches in the world’s export markets at an average annual growth rate of more than 17.5% of the market only. As a global leader in the watch industry Vacheron not let this piece of natural paradise for luxury goods. However, not all over to the Chinese luxury brand can be dug for gold, investment banks Morgan Stanley in a document called “luxury goods in China: a long-term investment,” the survey report pointed out, the mainland of China luxury the rise of the market is growing, but profit from, it would take a long time investment and wait. Vacheron Managing Director, Asia Pacific Parkinson admits Shangwen Vacheron in China every shop in the profits. Fiberhome Liancheng in China watch the market, expensive Vacheron how to get a firm foothold?

Channel layout, and be patient for the

Description hodginsii Shangwen Vacheron Constantin in China, the primary strategy used the word “patience” word. Since entering China in 1998 opened its first store started Vacheron layout in China, always anxious not to ease. In fact, this is only the surface, for luxury goods to enter the Chinese market early stage development and operating costs are very high, and thus in the choice of partners prior to a large number of luxury brands must be carried out comprehensive survey of the field in order to understand the Chinese market. Vacheron Constantin in full swing before entering China to carry out market surveys and shop options, the potential was poised to take off. Finally, since October 2000 in Beijing opened its first store started Vacheron to an annual rate of one after another in Dalian, Shanghai, Hong Kong, Ningbo, Anshan, Chengdu, Hangzhou and other places to open stores, and in January 2008 on the 18th in Beijing to open its second store – Oriental Plaza new world of shops, with a view to the forthcoming Olympic Games in Beijing triggered watches retail in the plate to win a share of the economic increment. Vacheron Constantin has been able to quickly and successfully engage in strategic expansion, to a certain extent, depend on the previous strategy of patience.

Luxury goods in China, the construction of the general channels to choose agents, as well as Direct Agent Direct plus three models, in which agents are most widely used method in cooperation with local distributors and is conducive to brand objectives quickly by the local customer base by cognitive and familiar. Vacheron Constantin has also taken a cooperative approach with the distributor to accelerate the pace of development in China, both specialty stores and special stores and distributors have chosen to cooperate, but the manufacturers have in the management of unusually strong power to decide. For example, Vacheron provides: In order to maintain a consistent global brand image, so that consumers enjoy the global harmonization of consumer experience, the agent must follow Vacheron global flagship store in Geneva, Switzerland, the style of decoration. In addition, from advertising to after-sales service are all also unified “Vacheron style.”

“The smallest volume, optimal quality, the highest price,” the classic business philosophy makes Vacheron Table’s annual production capacity of only 17,000, do not need a large number of channels for the implementation of large-scale distribution, but need to rely on the long-term partners in brand communication and cultivate loyal brand advocates. Thus, in cooperation with local dealer before Vacheron partners will conduct a lengthy investigation, a rigorous selection process to understand and respect Vacheron culture and business philosophy of the agents. In determining the partners, we still wanted to spend a long time to discuss all the details carefully. Every year, Vacheron Constantin will periodically conduct training store’s exchange to acquire the latest information, through the understanding and experience of the brand concept brand to seize the new round of selling.