A Patek Philippe logo and cultural
1, Brand Logo – Calatrava Cross
Cross Calatrava Patek Philippe is a sign, but few printed dial – Patek Philippe advocates as a low-key performance.
On the origin and meaning of the Cross, There are different theories, the more common in two different ways:
(1) the first argument: by the sword and the priest Cavalier cross combination, also known as “multi-Culler Lhaba (Calatrava, Calatrava also translated) cross.” The origin of it is: in 1185, Spain more cities Lhaba Culler (Calatrava) by the Moorish invasion, courageous pastor Raymond and Cavalier death led people to carry out the war of resistance, and ultimately to the Moors to drive away. Pastor (cross) and Cavalier (Sword), together have become a symbol of the solemn and bravery. This symbol represents precisely Patek Philippe’s two founders Anthony and Jane 100 Tatsu Philippe spirit of cooperation. Subscript from the plant in 1857 began to use.
(2) The second argument: Calatrava Cross was in 1158 in order to resist the Spanish Muslims and comprising the representatives of the use of samurai Legion logo, they left to posterity is a relic of Fort Calatrava, and Knights of signs by a Geneva table Carpenter adoption of this symbol of the ancient warrior spirit – are made up of four-terminal to the abstract of the French royal lily, now represents the world’s most sophisticated watches.
(3) day-to-day the first argument is more common than the second argument. Spain based on historical research, two arguments contain some mistakes.
North Africa at the time the Empire (Empire穆瓦希德) plays the role of rule and aggression, the African troops have repeatedly invaded Castile and Leon split, so that the cause of Christianity in a bleak way. In 1158, Calatrava been besieged city, the situation critical, the Navarre tin Brother funded care will be armed with debris monks to take part in combat, so as to establish a religion of Spain Knights. This incident is more than Culler Lhaba City’s most historic significance. The first argument of the Moors is a proper noun, the narrow sense refers to the Moors in North Africa Berber population, but people have always been accustomed to medieval Spain and the West, the North African Muslims are called Moors.
Therefore, it can be two arguments refer to the same incident, namely North Africa, in 1158 the Muslim army穆瓦希德Empire (the Moors) invaded more than Culler Lhaba City, was organized into the Christian religious warriors against the invaders Legion战斗. At the same time it may be inferred, Pastor (cross) and Cavalier (sword) is more in line with the combination of logic.
2, Brand Features
(1) in the Far East, people in the streets of various civil spontaneous circulation named the “World Top Ten Lists” version. However, no matter what version of Patek Philippe is always top the list when Ren misconduct.
(2) the dissemination of the concept: for the next generation to inherit.
Patek Philippe soon after the establishment of the first London Watches Expo held on the Queen Victoria in person at the scene and the purchase of a fine novel design of the chain keyless Patek Philippe table. Her husband, Robert Prince also purchase a Patek Philippe for a hunting table. “Who’s Who purchased products”, through the free ads, Patek Philippe has laid its aristocratic status. Today, Patek Philippe customers list, 100 kings, 54 queen, as well as Albert Einstein, Marie Curie, Charlotte Bronte, Tchaikovsky and other celebrities from all walks of life.
Nevertheless, Patek Philippe advertising or give up its “aristocratic descent,” the protagonist has chosen to do ordinary people, from photographers to record the ordinary mother and son or father and son相守warm moment, hit “no one can have a Patek Philippe Li, but kept it for the next generation “of this advertisement. It to touch the human fascination with time, love of nature and future generations, while the expression of the Patek Philippe pursuit: “In the most simple design of the structure of the most complex configuration.” In the world advertising industry, this ad has been recognized as a luxury in one of the most successful ads, which Patek Philippe form of the contribution made global communication.
At present, Patek Philippe watch ads used the phrase: “Patek Philippe watches, original example of extraordinary elegance, not only with a long side, or pass on style.” And “Begin your own tradition”.
(3) Patek Philippe in Geneva imprint
Geneva quality mark (Geneva Seal) is the maker of watches and clocks dream lofty honor is also the official agency for quality Swiss watchmaking technology, the highest recognized standards. This mark in 1886 was founded in Geneva, Switzerland, awarded by the Government of Switzerland for the purpose of local production to provide the clock source and the production process guarantee. Standard specifications, including 12 on the movement to create an absolute technical requirements. Access to Geneva’s watch imprinting must first mechanical form, and all parts are manufactured by hand.
At present, only Patek Philippe to make it all the movements have been imprinted in Geneva, at the same time, Patek Philippe, Geneva is also the only company in the original tabulation process to complete all of the watches manufacturers. In fact, access to Geneva watches mark 95% of Patek Philippe products.
Switzerland altar table is the most traditional and classic way to create a “Geneva seven traditional tabulation process”, that is combined with the designer, watches division, goldsmith, watch chain maker, sculptor, ceramic artist and Po mason’s traditional crafts. Patek Philippe is considered the traditional heritage of this fine watchmaking technology.
(4) quality philosophy
Patek Philippe has been complying with quality and not quantity, small workers slow production of the principle of living. Subject only one, namely, the pursuit of perfection. It pursues a limited production, but now the annual output of 25000-30000. The brand was founded 150 years of production, only about 600,000. In the pursuit of perfect process, the beauty is everywhere, even in the watchcase see below. Hand-polished connector, corner, a circular movement on a beautiful texture, these are subtle, but has also been carved fine grinding.
It is said that the training of a Patek Philippe watch division needs 10 years. A complicated Patek Philippe tabulation table need skilled production division 2-3 years, a simple system to send out phenotype is also at least 9 months. A table from the design to the factory at least five years: 4 years of study design, nine months of production, three months of assembly and quality control. If the tailor-made, then the research and development time required for longer. In addition, the Patek Philippe in Geneva set up in a secret workshop, the annual production is only a watch. To have this table, but be patient 8-10 years, and expensive, in about 30 million yuan.
Patek Philippe不惜工本in material selection. Early Patek Philippe watchcase, using the material for the silver and 18K gold; the 20th century, most choose 18K gold or platinum. Technically in the watches, but also has a leading position, with a number of patents, since its inception a total of 70 patents, only the 1949-1979 years, 30 years, it was 40 patents, many of its patents, in order to list the most .
(5) value to the collection
Patek Philippe table the average retail price of from 13,000 to 20,000 U.S. dollars. Patek Philippe Geneva DirkPaulse Corporation manager once said: “As long as 5 years, you have purchased Patek Philippe will be able to appreciate 3 times. Thus the purchase of Patek Philippe is more than any stock investment is appropriate.” several major auction in the world places Patek Philippe is also almost always occupy the highest position auction price. And the history of the most expensive a watch is a Patek Philippe in 1933 a banker for the U.S. custom watches, its transaction price as high as 11 million U.S. dollars. This table has 24 kinds of features, design time spent 3 years and 5 years to make.
(6) Shanghai Bund No. 18
September 16, 2005, Patek Philippe Bund in Shanghai, opened on the 18th following the Geneva, Paris, after the world’s third store. January 1, 2006, Patek Philippe IV store to open in London. In addition to the Shanghai store by melchers Management Group, took the other three stores by Patek Philippe direct management of the company, so their products on display, decoration style and the other three stores have been different, but the brand operations, promotional activities, etc. and the Patek Philippe line headquarters.
Bund on the 18th was built in 1923, noble and elegant appearance, formerly the British Standard Chartered Bank is headquartered in China, the Shanghai Municipal Government for this important historical landmark, and Nanjing Road shopping street adjacent. The building was magnificent after renovation, the old style re-exhibition. Bund on the 18th November 2004 re-opening, 7 story building brings together many well-known companies, the international brand-name boutiques, restaurants as well as advanced. Patek Philippe and Cartier store just opposite the shops, the store covers an area of 105 square meters, pre-input 5000 million yuan. Have a gorgeous elegant showroom and Monopoly Lists Sales. Store also has a service center, using the most advanced precision instruments, have a highly trained Patek Philippe watch division. To celebrate the opening of the Shanghai store, several collections in Geneva, Patek Philippe watches valuable museum show, in addition, Patek Philippe, Shanghai, China tailor-made for a very Chinese characteristics “Panda Table Clock” Clock Panda.
Patek Philippe Thierry Stern, president, said: “Shanghai showroom so that the list of advocates of the Chinese guests have the opportunity to enjoy close-up of this noble brand of products at the top. China is a Patek Philippe an important market, but also to strengthen the brand awareness valuable business experience and lessons of great opportunity. “February 28, 2006, as Patek Philippe, one of the world to promote the activities of these steps, melchers Dirk Paulsen, president of the Group of East Asia to bring the latest Patek Philippe clock products” Baida Patek Philippe chronograph Ref.5960P Almanac “came Patek Philippe Bund in Shanghai on the 18th of the store. He also disclosed that in November this year, Patek Philippe Bund in Shanghai on the 18th to hold a large-scale exhibition of watches and clocks, this would be Patek Philippe into China’s first large-scale activities. By then, the Patek Philippe watch all of the classic will be in full debut in Shanghai, and Patek Philippe Museum in Geneva, part of collections of products will also be on display.
Patek Philippe store and service center management and operation of the Group by the United States solely responsible for the most time. Melchers co Patek Philippe and co-operation has been more than 20 years history of operating in China already have 140 years of history, and its East Asian Dirk Paulsen is president of Germany, and Shanghai have deep feelings and understanding of the Patek Philippe Li will be the first store in Shanghai, with his background was not unrelated to this. Patek Philippe is currently located in Singapore, Malaysia, Thailand, Indonesia and the Philippines the distribution business, all melchers subsidiary – Geneva Master Time Pte Limited (referred to as GMT) in charge, the company was founded in 1987 in Singapore for up to 100 Patek Philippe watch exclusive distribution company. In Shanghai to open Patek Philippe stores and service centers, will benefit Hong Kong and Macao Special Administrative Region Patek Philippe existing distribution network. Since 1996, Hong Kong and Macao of the Patek Philippe distribution network by the local business partners Libertas companies. At present, Patek Philippe 17 in Hong Kong retailers.
According to Dirk Paulsen introduction, in China, Patek Philippe will continue to adhere to in order to store the form to enter the market, giving no consideration to choose other retail distribution channels. Expected to commence in 2008, Patek Philippe, China’s second store will be landing in Beijing.
Patek Philippe 70 countries in the world there are 600 selected retailers, is through the accumulation of centuries of development from the Switzerland, Austria, Scandinavia, Italy and South America markets such as the provision of agency services. Other countries through Hong Kong or melchers Libertas Group import distribution company.
(7) watches Patek Philippe Museum
Patek Philippe watches museum, located at Geneva, is the world’s largest museum of watches.
In 1989, Patek Philippe celebrates its 150 anniversary, the fourth generation successor to Mr. Thierry Stern, president of an idea, would like to own more than 30 years to collect the two series share all the public collections of watches and clocks. November 8, 2001, Patek Philippe Museum was formally opened, declares: “watches museum’s mission is to clarify to the public more than five centuries, the tabulation has become part of the heritage of human civilization.”
Museum Building, built in 1920, the original watches for a workshop, a four-storey building. Mr. Stern’s wife, Ms. Gerdi renovation to redesign the building, hoping to establish a warm feeling and the private possession of the characteristics of clocks Hall Museum, the Museum will give people the feeling of family.
