“Some people think that I am stupid, other believe that i am a lucky man .in fact, i am a warrior who is searching for the opportunity for combat! Do you believe that i am more stronger than Sylvester Stallone? ”
John Travolta, the man of firebathero in 1970s to the Superstar of Hollywood in 1990s. From “Welcome Back, Rotter” in 1975 to “American Dog” in 2008, John Travolta is still struggling as in the past and he has done a good job.
Playing Singing Star or Film Star as the spokesman is the main marketing strategy of many exclusive brands.
How to show its brand value and concept from the image,temperament,qualifications and influence, the companies concerned should contemplate for quite a long time. Personally, i think John Travolta is the classic example of combination of brand and star.