“Some people think that  I am stupid, other believe that i am a lucky man .in fact, i am a warrior who is searching for the opportunity for combat! Do you believe that i am more stronger than Sylvester Stallone? ”

John Travolta, the man of firebathero in  1970s to the  Superstar of  Hollywood in 1990s. From “Welcome Back, Rotter” in 1975 to “American Dog” in 2008, John Travolta is still struggling  as in the past  and he has done a good job.

Playing Singing Star or  Film Star as the spokesman is the main marketing strategy of  many exclusive brands.

How to show its brand value and concept from the  image,temperament,qualifications and influence, the companies concerned should contemplate for quite a long time. Personally, i think  John Travolta is the classic example of combination of  brand and star.