In 1905, he founded his own business, called “Wilsdorf and David company” (Wilsdorf and Davis), is a major watch company in charge of sales, but he also developed self-made watches.
At 8:00 on July 2, 1908, Rolex (Rolex) officially registered trademark. The first batch of Rolex table because of its high technical quality and immediate attention. A small table in 1914, Rolex has been Jiao Observatory (Kew Observatory) of A-level certificate, which is the well-known British Observatory has never been awarded the highest rating. Its accuracy has been recognized that this is a worldwide event to watch in Europe and the U.S. suddenly worth double. From then on, that is representative of the quality Rolex precision.
Rolex first post-war years, to return to Geneva, under the impetus of the founder, Rolex companies innovate, create and perfect their own. The direction of its research is two-fold: water-proof and automatic.
In 1926, the first waterproof, dust-proof table finally come out, and this is the famous “Ho” (Oyster) style sheet. Economic crisis in 1929 dealt a blow to Switzerland, but not affected by Rolex. It was invented during this period on an automatic mechanism for refining, creating a subsequent popular “Perpetual” (Perpetual)-type table.
This table has a place automatically Tuo, never before used in watches, clocks and watches, it has brought a revolution, it is the pioneer of all the automatic table. In 1945, Rolex has produced a table with a date, and 26 kinds of language can show that the date and week’s table.
Andre Heiniger Rolex can flourish in today’s world renowned altar table, which Andre Heiniger (Andre J. Heiniger) can not be separated from the inspiration and enthusiasm. Heiniger was born in 1921 fen , Hans Wilsdorf the first time I see him, on him the full trust and sincere respect.
They both love come into contact with people, the pursuit of perfect. Wilsdorf Heiniger in 1948 invited to join the work of Rolex. He worked in Buenos Aires six years, responsible for the development of the market. Return to Geneva in 1955, promoted to the rank of the Rolex board members, starting in 1964 to replace the Rolex Wilsdorf become general manager of the company.
He faithfully inherit the cause of the founder of Rolex, and continuously improve the quality and technological innovation for the enterprise has brought new flavor: internationalization. This decision is the first step in corporate headquarters moved to the suburbs from the city center a beautiful new building. Then, Heiniger began his expedition, traveled every corner of the world and develop new markets. He has an alarming forecast, and decided to major cities on all continents to establish a branch, which is a pioneering work at the time.
Heiniger during his term of office has set up a Rolex Award for entrepreneurial spirit, this award presented once every three years, incentives in the application of science, invention, exploration and research, scientific discovery and environmental protection in those who have made outstanding contributions.
Rolex current by Patrick Heiniger (Patrick Heiniger) served as general manager, Patrick Heiniger in Rolex’s “family” grew the tradition of love of the enterprise, he was ten years the company’s lawyers Rolex and subsequently was appointed business manager, general manager of the rank.
Rolex world headquarters from the 60’s started planning for the expansion project, completed in 1995, which is more than 80 years to create, innovate and progress the symbol of a leader with its emphasis on the entrepreneurial spirit that matches the logo.
Rolex for all our staff to a common goal to work hard, Rolex is continuing to carry forward its tradition, in the world to continue to serve as Geneva and representatives of high-quality watches.
